No, that is not me making fun of Japanese. On the contrary! It’s… well, not on the contrary. I’m not even sure why I used that phrase. I just know I’m not making fun of the Japanese language or people. I wear a Chococat bracelet, for God’s sake!
All I want to say is that there’s a lot of talk going on about the fonts Obama and Clinton and McCain are using in their political campaigns. I don’t have the energy to post all the links here (see previous post regarding not getting things done), mostly because there are so very many. But here’s the one that got me started on this post in the first place (via Daring Fireball, of course).
What I thought might be both fun and helpful was posting snapshots of the three main candidates’ websites here for easy comparison. So I did. This is what their homepages look like today. Click on any of the images to see them full-size. (They are large PNGs, so they may load slowly.)
Let’s start with McCain.
Boy, that’s a fun site! All the wonderful colors! The cheer! The optimism! The Optima! (And the Gill Sans and the Myriad and the Futura and the Trajan and… ACK!) If John McCain were an investment firm, this would be a great website design. Or, perhaps, a great start to a website design.
How does Hillary’s look?
Hmm. How… cute. Is she running for district council? And I hear she just recently put a new font on her site. Is that… Gotham? Copycat! Charlatan! Lemming! Oh, wait, it’s Avenir? Well, then, she’s definitely not copying what’s-his-face. The guy with the funny name. What is it again?
Ah, yes, that’s right. Obama. Well, now, this is a site! Look at the airiness! The beauty! The hope! The change! The fonts! Gotham! And I can not for the life of me find the name of the serif and script fonts, but they are fantastic. Look how well the script and Gotham work together! Now if only HTML 5 were in effect, we wouldn’t have to put up with Helvetica and Georgia in the text boxes.
Most pundits have agreed that Obama’s branding team knows what it’s doing. I have to agree. That is one professional, good-looking, and effective site. It’s yummy. I’ll take a double scoop in a waffle cone, please.