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	<title>The Wren Forum &#187; Audio</title>
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	<link>http://www.lekowicz.com/wren_forum</link>
	<description>A Place for Those Who Thrive on Ebullience</description>
	<pubDate>Thu, 28 Aug 2008 00:52:44 +0000</pubDate>
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		<title>Real Marketing Genius</title>
		<link>http://www.lekowicz.com/wren_forum/2007/04/18/949/</link>
		<comments>http://www.lekowicz.com/wren_forum/2007/04/18/949/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 16:54:45 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Audio]]></category>

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		<guid isPermaLink="false">http://www.lekowicz.com/wren_forum/2007/04/18/949/</guid>
		<description><![CDATA[No, I have not blogged about my car getting hit and then getting fixed, or about the fun-filled birthday day my friends held for me, or about my three-week stint with a gastrointestinal parasite. Nope. Better to post stuff like this:
Some site called Showbiz Notes has posted some amusing, sarcastic &#8220;salutes&#8221; to different marketing types. [...]]]></description>
			<content:encoded><![CDATA[<p>No, I have not blogged about my car getting hit and then getting fixed, or about the fun-filled birthday day my friends held for me, or about my three-week stint with a gastrointestinal parasite. Nope. Better to post stuff like this:</p>
<p>Some site called Showbiz Notes has <a href='http://www.showbiznotes.com/showbiznotes/2006/03/audio_cant_view_a_rough_cut_la.php' target='_blank'>posted some amusing, sarcastic &#8220;salutes&#8221; to different marketing types</a>. Since I bitch about marketing people several times a week, you can understand how much these little trifles made me warm inside. [<strong>NOTE:</strong> That site is no longer with us (already), but I found some lower-quality versions of the files and am hosting them here now.]</p>
<p>A couple of them are less funny, dealing more with the kind of people you find in <i>any</i> office, but they are still worth a listen.</p>
<p>The link to &#8220;Miss I Don&#8217;t Know How to View a Rough Cut Lady&#8221; doesn&#8217;t work right, so I&#8217;m just gonna link to all the audio clips here. But do click the link above to read more about these clips.</p>
<p><a href='http://lekowicz.com/library/media/real_marketing_genius/miss-i-dont-know-how-to-view-a-rough-cut-lady.mp3'>Miss I Don&#8217;t Know How to View a Rough Cut Lady</a></p>
<p><a href='http://lekowicz.com/library/media/real_marketing_genius/mr-impossible-promo-approval-guy.mp3'>Mr. Impossible Promo Approval Guy</a></p>
<p><a href='http://lekowicz.com/library/media/real_marketing_genius/mr-asking-us-to-think-outisde-the-box-guy.mp3'>Mr. Asking Us to Think Outside the Box Guy</a></p>
<p><a href='http://lekowicz.com/library/media/real_marketing_genius/mr-cutting-a-promo-for-a-lame-show-guy.mp3'>Mr. Cutting a Promo for a Lame Show Guy</a></p>
<p><a href='http://lekowicz.com/library/media/real_marketing_genius/miss-small-talk-in-the-elevator-girl.mp3'>Miss Small Talk in the Elevator Girl</a></p>
<p><a href='http://lekowicz.com/library/media/real_marketing_genius/mr-waiting-for-the-conference-room-man.mp3'>Mr. Waiting for the Conference Room Man</a></p>
<p>As an added bonus, here&#8217;s a song I think anyone in marketing or design can appreciate: <a href='http://www.underconsideration.com/MaketheLogoBigger.mp3' target='_blank'>Make the Logo Bigger</a>.</p>
<p>Thanks to Sven for finding these.</p>
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		<title>Too Many Toothpastes!</title>
		<link>http://www.lekowicz.com/wren_forum/2006/08/15/812/</link>
		<comments>http://www.lekowicz.com/wren_forum/2006/08/15/812/#comments</comments>
		<pubDate>Tue, 15 Aug 2006 22:21:20 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Audio]]></category>

		<category><![CDATA[Life in General]]></category>

		<category><![CDATA[Photos]]></category>

		<category><![CDATA[Rantings]]></category>

		<category><![CDATA[Whimsy]]></category>

		<guid isPermaLink="false">http://www.lekowicz.com/wren_forum/2006/08/15/812/</guid>
		<description><![CDATA[You may feel that, following my cereal post, I have no right to speak out against an overabundance of variety. Yet take a peek at this, won&#8217;t you? This is the sight that greets the casual toothpaste shopper of a day:

That, friends, was the toothpaste section at Target as seen at noon today. What&#8217;s more [...]]]></description>
			<content:encoded><![CDATA[<p>You may feel that, following my <a href='http://www.lekowicz.com/wren_forum/2006/08/13/810/'ilt e='Serial Cereal (A Contest!)'>cereal post</a>, I have no right to speak out against an overabundance of variety. Yet take a peek at this, won&#8217;t you? This is the sight that greets the casual toothpaste shopper of a day:</p>
<p><img id="image811" src="http://www.lekowicz.com/wren_forum/wp-content/imageposts/2006/08/too-many-toothpastes.jpg" alt="Too Many Toothpastes!" /></p>
<p>That, friends, was the toothpaste section at Target as seen at noon today. What&#8217;s more is that this is only the <i>COLGATE</I> section of the toothpaste section! I feel the picture does not do justice to the bewildering array of choices avalanching upon the consumer, so <a href='http://www.lekowicz.com/library/media/too-many-toothpastes.mp3' title='Too Many Toothpastes In-Store Drone'>here&#8217;s a little recording of me reading off the flavors and kinds</a>.</p>
<p>Yes, I was doing that on my phone as people were shopping around me. I imagined they would believe I was a simpleton boyfriend listing the toothpastes over the phone to my girlfriend because, had I come home with the wrong kind&#8230; Well, you know what girlfriends are like.</p>
<p>Now, despite the audio-visual aids, I still do not feel I have impressed upon you, gentle reader, the true scope of Colgate&#8217;s offerings. Text is often mightier than multimedia, so here, cobbled from various lists off the Colgate website, is their current spate of toothpaste options (all ®s and ™s removed to, ironically, dispense with clutter):</p>
<p><span class='yellow'>Cavity Protection Great Regular Flavor<br />
Cavity Protection Winterfresh Gel<br />
Total Whitening Paste<br />
Total Whitening Gel<br />
Total Clean Mint Paste<br />
Total Mint Stripe Gel<br />
Total Advanced Fresh Gel<br />
Total 2in1 Advanced Fresh Gel<br />
Max Fresh Cinnamint Tube<br />
Max Fresh Cinnamint Bottle<br />
Max Fresh Cool Mint Tube<br />
Max Fresh Cool Mint Bottle<br />
Max Fresh Clean Mint Tube<br />
Max Fresh Clean Mint Bottle<br />
2in1 Oxygen Whitening Cool Mint<br />
2in1 Whitening with Tartar Control<br />
2in1 Icy Blast Whitening Gel<br />
2in1 Kids Bubble Gum<br />
2in1 Kids Watermelon<br />
Tartar Control Whitening Crisp Mint Paste<br />
Tartar Control Whitening Cool Mint Gel<br />
Sensitive Maximum Strength Plus Whitening Fresh Stripe<br />
Fresh Confidence with Whitening Gel<br />
Luminous Crystal Clean Mint<br />
Luminous Paradise Fresh<br />
Luminous Cinnamint<br />
Simply White Advanced Whitening Spearmint<br />
Simply White Advanced Whitening Sparkling Mint<br />
Sparkling White Mint Zing<br />
Sparkling White Cinnamon Spice<br />
Sparkling White Vanilla Mint<br />
Baking Soda &#038; Peroxide Fresh Mint Stripe Paste<br />
Baking Soda &#038; Peroxide Whitening Oxygen Bubbles Brisk Mint Paste<br />
Baking Soda &#038; Peroxide Whitening Oxygen Bubbles Frosty Mint Striped Gel<br />
Dora the Explorer Mild Bubble Fruit<br />
SpongeBob SquarePants Bubble Fruit<br />
Barbie Sparkling Bubble Fruit</span></p>
<p>If you find yourself flummoxed by this vast register, the Colgate site has a <a href='http://www.colgate.com/app/Colgate/US/OC/Products/Toothpastes/Selector.cvsp' title='Choose your Type' target='_blank'>handy dentifrice interface</a> for choosing which of their 37 breeds will suit you.</p>
<p>Me? I still use the original Colgate—now called, simply, &#8220;Cavity Protection Great Regular Flavor.&#8221; Though the &#8220;Baking Soda &#038; Peroxide Whitening Oxygen Bubbles Brisk Mint Paste&#8221; sounds nice. Or maybe I&#8217;ll start using Crest. After all, they have <I>42</i> kinds of toothpaste. I applaud that commitment to consumer choice!</p>
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		<title>Lunacy&#8217;s Sister, Lunacia</title>
		<link>http://www.lekowicz.com/wren_forum/2006/07/18/795/</link>
		<comments>http://www.lekowicz.com/wren_forum/2006/07/18/795/#comments</comments>
		<pubDate>Tue, 18 Jul 2006 19:47:40 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Audio]]></category>

		<category><![CDATA[Further Reading]]></category>

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		<guid isPermaLink="false">http://www.lekowicz.com/wren_forum/2006/07/18/795/</guid>
		<description><![CDATA[I simply had to post this, considering my run-in with the near-lunatic yesterday. Have a little listen to this woman accosting a telemarketer. Could this be the only time I will ever feel sorry for a telemarketer? No. Because he handles it brilliantly and now has a story to tell the rest of his life.
It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>I simply had to post this, considering my <a href='http://www.lekowicz.com/wren_forum/2006/07/17/794/'>run-in with the near-lunatic yesterday</a>. Have a little listen to this woman accosting a telemarketer. Could this be the only time I will ever feel sorry for a telemarketer? No. Because he handles it brilliantly and now has a story to tell the rest of his life.</p>
<p>It&#8217;s almost nine minutes, but it&#8217;s quite worth your time.</p>
<p><object width="400" height="30"><embed src="http://www.lekowicz.com/library/media/crazy-telemarketer-attack.mp3" height="30" width="400" autostart="false" controller="true"></embed></object></p>
<p>Can you imagine? First off, what if this woman were allowed to drive—which she probably is? Second off, what would have happened had <i>she</i> been the one whose back passenger window I&#8217;d smacked? Can you, truly, imagine?</p>
<p>Thanks to <a href='http://www.consumerist.com/' target='_blank'>The Consumerist</a> for this one. For a tiny bit more context, <a href='http://ytmnd.com/sites/profile/519998' target='_blank'>go here</a>.</p>
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		<title>AT&#038;T Disconnect</title>
		<link>http://www.lekowicz.com/wren_forum/2006/05/23/761/</link>
		<comments>http://www.lekowicz.com/wren_forum/2006/05/23/761/#comments</comments>
		<pubDate>Wed, 24 May 2006 05:41:46 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
		
		<category><![CDATA[Audio]]></category>

		<category><![CDATA[My Life]]></category>

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		<guid isPermaLink="false">http://www.lekowicz.com/wren_forum/2006/05/23/761/</guid>
		<description><![CDATA[UPDATED! You can skip to it here.
Since Disney pays for my cell phone service, I have not used my home phone for anything but incoming calls and the occasional toll-free number call. A while back, I pared down my Verizon and my AT&#038;T services to the absolute minimum so that I could still have a [...]]]></description>
			<content:encoded><![CDATA[<p><span class='yellow'><b>UPDATED!</b></span> You can skip to it <a href='#update-att'>here</a>.</p>
<p>Since Disney pays for my cell phone service, I have not used my home phone for anything but incoming calls and the occasional toll-free number call. A while back, I pared down my Verizon and my AT&#038;T services to the absolute minimum so that I could still have a land line in case of emergencies. Oh, and because I get DSL and <i>have</i> to have a Verizon telephone account to get the DSL. Yeah, I know, stupid requirement.</p>
<p>The AT&#038;T plan I chose was a pay-as-you-go thingy, which means I haven&#8217;t paid any long-distance charges for many moons.</p>
<p>Here&#8217;s the post card I got in the mail today:</p>
<blockquote><p>Beginning with bills issued on or after July 1, 2006, a $5 monthly usage minimum charge will apply to the <B>AT&#038;T One Rate® Simple plan.</b> If your monthly AT&#038;T qualifying calling charges* are less than $5, the difference will be included in your bill for that month. For example, if your applicable monthly calling charges are $4.00, then $1.00 will be added to your bill.</p></blockquote>
<p>(The bold and the asterisk are part of the original text, so I left it in. The asterisk led to some mumbo-jumbo that meant nothing to me.)</p>
<p>I called the number on the card, and once I was in the menu branch explaining the new charge, I could not get out to talk to anyone. When I called the number back, I was told by the recording that the AT&#038;T Customer Care office was closed for the day.</p>
<p>I got out the one piece of paper I have with any AT&#038;T info on it from when I changed my plan, and I called the different number there. Same thing. Yes, AT&#038;T no longer has 24-hour customer service.</p>
<p>I went to the website and hunted around (after first creating a new user account so I could do so). I compared the plans to see if they had one without the fee. Under the Fee column of the plan comparison page, three plans said &#8220;None³.&#8221; Ah, yes. The numbered footnote. That said, &#8220;³Learn about the Minimum Usage Charge that applies to this plan.&#8221; Following the link, I was treated to a wonderful surprise: All of the fee-free plans were not at all fee-free. There was a monthly minimum charge for all of them.</p>
<p>Poking around, I found I could not cancel my account online, which was fine, because I wanted to cancel in someone&#8217;s face. But there <i>was</i> an inviting &#8220;TAKE A SURVEY&#8221; link, so I clicked it and did so. At the end of the survey, I was offered a text box. Heh heh heh. I wrote something fun. Then I went to the e-mail section and sent AT&#038;T an e-mail.</p>
<p>Below is what I sent through the e-mail interface:</p>
<blockquote><p>I sent a comment via a survey on your website (see below), but I will send it to you again anyway. I have also posted this experience on my blog, which is read by at least five people, and will tell a couple consumer-sympathetic sites I know about it. Just because. I know you will not be quaking in your boots to hear this. I know you will not care that you have lost a customer who has not been making long-distance calls from home as of late. However, you should know that charging for &#8220;nothing&#8221; is a pretty reprehensible practice. I chose the long-distance plan I chose so that I would only pay you if I used your services. Now you&#8217;re planning to charge me for doing nothing. It&#8217;s disgusting.</p>
<p>I also know that there&#8217;s a small chance you will send me some reply message written by a Frankenstein committee of marketing and legal, the meaning of which will be, in the end, &#8220;too bad.&#8221; I look forward to that message and getting a good laugh and eye-roll out of it.</p>
<p>Following is the message I sent in the survey:</p>
<p>I am a decades-long AT&#038;T customer. Your stupid $5 minimum charge that goes into effect July 1 for my &#8220;no-fee&#8221; plan, and the fact that all of your &#8220;no-fee&#8221; plans now effectively have a fee (which makes your company a big, fat liar), has left me no choice but to cancel my service with you. I have been making my long-distance calls from my cell phone as of late, but had your plan in place on my land line in case I ever needed it. But I will not pay $5 to your company for providing no service whatsoever. You also no longer have a 24-hour customer service number—an SBC carryover &#8220;feature,&#8221; perhaps?—so I will be calling tomorrow morning to cancel. I realize that you are no longer truly AT&#038;T, but just another big-ass conglomerate who doesn&#8217;t care about its customers. Good luck gouging your remaining customers. Bye-bye.</p></blockquote>
<p>The sad thing about all this is that, even though Disney pays for it, my cell service is through Cingular, which is SBC, which is AT&#038;T. They&#8217;re still getting my (or someone&#8217;s) money. I hope they don&#8217;t figure this out and have <i>themselves</i> a good laugh and eye-roll.<a name='update-att'></a></p>
<p><span class='yellow'><b>UPDATE!</b></span></p>
<p>I called AT&#038;T today, and the woman was very nice. She laughed when I called the new fee &#8220;stupid.&#8221; I hated to pull the miffed customer routine on her, but, hey, I <i>am</i> a miffed customer!</p>
<p>In fact, I recorded the call. There it is, below, ready to be played for your amusement and horror. (It won&#8217;t show up in the RSS feed, so you&#8217;ll have to actually <i>visit the site!</i> DOUBLE HORROR!)</p>
<p><object width="400" height="30"><embed src="http://www.lekowicz.com/library/media/ATT-Cancel-Call.mp3" height="30" width="400" autostart="false" controller="true" target="myself"></embed></object></p>
<p>Also, in case you don&#8217;t make it into the comments area, it seems <a href='http://chezsarcastica.blogspot.com/2006/05/shout-out-to-sherry.html' title='Shout Out to Sherry' target='_blank'>Tanya had to deal with AT&#038;T as well</a>, though she was nice enough to get the lady&#8217;s name and thank her.</p>
<p><span class='yellow'><b>UPDATE REDUX!</b></span></p>
<p>I did indeed get a response e-mail from AT&#038;T. However, it neither provided me with a good laugh or an eye-roll, so I&#8217;m not even going to re-print it here. Yes, it was <i>that</i> corporately boring!</p>
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